L'IATA, l'Association internationale du transport aérien a publié son "PREMIUM TRAFFIC MONITOR" pour les mois de décembre 2011.
Points clés :
Air travel in both premium and economy markets strengthened in December: 3.7% and 7.3% higher than in the previous year.
Over the past 2 months, premium travel has expanded further than economy, improving the mix for airlines and lending some support to yields.
Although premium travel strengthened at the end of 2011, the trend for the previous 8 months had been flat at best. However, economy travel continues to trend upwards, albeit at a slower pace than in the first half of 2011.
During the year as a whole, premium travel markets grew 5.5%, with economy travel growing 5.1%. Although this performance is in line with historical averages, it was a slowdown compared to the post-recession rebound in 2010.
Despite financial instability in the Eurozone, travel markets within Europe expanded by 5.1% in 2011. In fact, growth on all of the larger routes continued at a robust pace during the year.
Business confidence – which leads premium travel by several months – has now turned up in the past 2 months and is pointing to increased business activity. As a result, we would expect some increase in business travel, lending some support to premium travel in the months ahead. However, growth risks from the Eurozone banking crisis remain.